Educational Moment

Stronger Together: V20 in Action at NADA 2026

One of the core strengths of the V20 coalition is our ability to achieve more collectively than we could individually. By sharing best practices, coordinating product rollouts, and presenting a unified front to dealers, we create value that goes beyond what any single vendor could deliver.

Consider the way V20 partners align complementary solutions. When products are positioned to work together, dealers experience smoother operations, customers enjoy more confidence in their purchases, and overall sales lift—without competing against each other. Early collaboration on technology and integration also ensures that every dealer interaction is seamless, which is something individual vendors often struggle to achieve alone.

NADA 2026 presents a unique opportunity to put this principle into action. By coordinating our presence, messaging, and demos on the show floor, the V20 coalition can deliver a consistent, compelling experience for dealers while showcasing the breadth of solutions we collectively offer. It’s not just about individual booths—it’s about creating a story of partnership, reliability, and service-first excellence that resonates far beyond the event.

Whether it’s sharing training tips, highlighting dealer success stories, or aligning on new offerings, the V20 approach amplifies results. By leaning on each other’s expertise, we reduce friction, increase adoption, and create a visible, powerful example of how collaboration drives real business outcomes.

In short, NADA isn’t just another trade show—it’s a chance to show the industry that when we stand together as the V20 coalition, we’re stronger, smarter, and more capable than we could ever be alone.